Why women choose us

Made with love. Worn with love.

Our customers say it best through their reviews—sharing why shopping with us is worth it. Here’s what sets us apart as a Bulgarian luxury womenswear brand:

Proudly Made in Bulgaria

Made locally, inspired by the world

Every piece is made in our own production studio in Plovdiv, Bulgaria. By keeping production local, we ensure exceptional quality, fair and ethical working conditions for our team, and full control over every stitch—resulting in garments made to last.

it's a man's world but we are...

100% Female team

From the first sketch to the final button, every step is created by a dedicated, all-female team. We understand fit, comfort, and the confidence women expect from womenswear—because we design for ourselves, and for you.

because it matters

Premium, sustainable materials

We work with high-quality deadstock fabrics—leftover materials from globally renowned brands—sourced directly from Italy and France, as well as with certified producers across Europe. These fabrics are not only luxurious to wear, but also support sustainable fashion by giving new life to exceptional materials that would otherwise go unused.

don't be sad if something is sold out

Limited seasonal collections

We believe in quality over quantity. Our collections are seasonal and produced in small runs—limited collections and capsule pieces—so what you wear is truly special.

slow fashion

Made to love forever

Trends come and go, but classic style lasts. Each garment is designed to stand the test of time—both in design and durability. With timeless silhouettes and expert craftsmanship, our pieces are made to be worn and loved for years.

five stars *****

A reputation you can trust

Your reviews show us we’re on the right track. From perfect fit and exceptional service to the feel of our fabrics against your skin, our customers know we deliver on our promises. Read our Google reviews and product feedback in our online store to see for yourself.

Read here

What drives our success?

The answer is quite simple—because we love what we do.

For us, this isn’t just a business; it’s a calling. We are deeply committed to Stilna Jena in every detail—from the first sketch and pattern to the final stitch and personal customer care. This love and dedication are felt in the quality of our garments—and in how they make you feel when you wear them. Who are we?